Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing

Ryan Alford talks with Devora Rogers, Chief Strategy Officer at Alter Agents, about how consumer decision-making has changed and why old marketing assumptions are not enough anymore. Devora explains “shopper promiscuity,” the growing challenge of brand loyalty, and why consumers now use more sources of information before making purchase decisions. The episod…