
Episode
Something You Should Know
SYSK TRENDING - The Power of Scarcity
Have you ever bought something because it was "almost sold out" or because a sale was ending at midnight? If so, you're not alone. Scarcity is one of the most powerful forces influencing human behavior. When something becomes difficult to get, we often value it more—even if we weren't interested in it before. Marketers know this. That's why you'll see messag…