Wanting vs Liking: Why Addiction Isn't About Pleasure | Dr. Kent Berridge

Dr. Kent Berridge spent 40 years at the University of Michigan asking why people keep chasing things that stopped making them happy. He's the neuroscientist who discovered that dopamine isn't pleasure, it's wanting, and his research changed how addiction science understands craving.Richard sits down with Berridge to break down the wanting versus liking theor…