Episode 558: Why That "10% OFF" Sale Feels So Irresistible & How To Use The Same Trick On Yourself

There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less …