Alex Cooper, Alix Earle, & the Business of Relatability

Alex Cooper is one of the most successful podcast hosts in the country. Alix Earle is one of the most popular TikTok stars in America. The women, who appear to be separated by a single vowel and little else, have become central to a slow-burning pop culture feud representing two distinct, radically divergent archetypes: the Mean Girl™ and the Girl’s Girl.™Co…