
Episode
Embracing Marketing Mistakes
EP 123: Why I Recommended the Man Who Fired Me - John O'Keeffe
He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owned the same week. In this episode, John O'Keeffe explains how he took WPP from a "creative desert" to seven straight years as Creative Holding Company of the Decade, why recommending Mark Read to succeed Martin S…