Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
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Advertising Week 2027: Imagining What's Possible
Oct 13, 2026
Advertising Week and the future of industry conferences get a full rebuild on We Fixed It You're Welcome, recorded live in New York with Erica Boeke, CEO of XP Land.
Aaron sits down with Erica in…
Sizing Up Oura
Oct 06, 2026
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion.
It was supposed to go IPO…and then it…
Paper or Plastic?
Sep 29, 2026
It feels like one of those environmental debates we settled a long time ago.
Paper comes from trees, breaks down, and feels natural. Plastic comes from fossil fuels and represents pollution.
So if…
Tackling Sports Streaming: The Hidden Cost of Watching Sports
Sep 22, 2026
Watching your favorite team used to be simple. Turn on the television, find the channel, and watch the game.
Today, following one team can mean navigating multiple streaming platforms…
Can UPS Still Deliver?
Sep 16, 2026
UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring…
Can Companies Predict the Future?
Sep 08, 2026
Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton on We Fixed It, You're Welcome to explain why he built a connected, voice…
Apple's Core Dilemma: Should a New CEO Preserve or Evolve?
Sep 01, 2026
Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works?
Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and…
Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition
Aug 25, 2026
What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed?
In this episode of We Fixed It, You're Welcome, the team…
Replay: The Automation Irony: Why Are We Still Working So Hard?
Aug 18, 2026
Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever.
So what’s going on?
In this episode, we sit down with author, AI…
Replay: Canada vs. USA: Brand Battles
Aug 11, 2026
In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces…
Replay: Are There Too Many Managers?
Aug 04, 2026
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for…
Replay: The Reese’s Controversy with Brad Reese
Jul 28, 2026
For generations, a bite of a Reese’s Peanut Butter Cup meant one thing:
Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different.
In this…
Season 3's Final Fixes
Jul 21, 2026
What a season it's been! In the Season 3 finale, Aaron, Melissa, and Chino reflect on the biggest lessons, favorite guests, and most memorable fixes from an incredible run of problem-solving. We dig…
Reshaping the GLP-1 Economy: A Breaking Consumer Study
Jul 16, 2026
GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects…
ChatGPT vs Claude: Which AI is Winning the PR War?
Jul 10, 2026
OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa…
What Even Is a Podcast Anymore?
Jun 30, 2026
Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. So what actually counts as a podcast anymore? Aaron, Melissa, and Chino bring in…
Is Prime Day a Real Holiday Now?
Jun 23, 2026
Happy Prime Day! Amazon Prime Day just turned 11 years old, and what started as a single day invented to fill a sales lull has become somewhat of an actual holiday. How do we celebrate? We buy…
Brand Collabs: Overplayed or Worth the Hype?
Jun 16, 2026
Brand collaborations are everywhere right now. But for every Swatch x AP with overwhelming demand, there are examples like Nike x Tiffany that leave everyone wondering why those brands aligned. In…
Unraveling High Fashion
Jun 09, 2026
What happens when luxury brands sell more than products, but the promise of ethics, craftsmanship, and sustainability?
In this episode, our panel explores the growing tension between luxury…
Bullish on Bagels? Figuring Out Food Fads
Jun 03, 2026
What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current…
Predicting Kalshi’s Future
May 26, 2026
With billions of dollars traded weekly across non-traditional and traditional investors, prediction markets have quickly become one of the hottest crazes in finance. In this episode, we grab time…
7-Eleven’s Egg Salad Experiment
May 19, 2026
7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg…
Spirit Airlines Out of Runway: What Happens From Here?
May 12, 2026
What happens when a major airline simply runs out of money?
In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit…
Allbirds’ AI Reboot: Bold Leap or Giant Misstep
May 07, 2026
Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company?
In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to…
Napster’s Confusing Comeback
May 07, 2026
Napster once reshaped the music industry by making free digital downloads mainstream. Now it’s attempting another reinvention, this time as an AI-powered music platform. But can a brand once…
Replay: Lego’s Grown Up Gamble
Apr 21, 2026
LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing…
Replay: Southwest’s LUV Lost
Apr 14, 2026
Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.
Yet longtime customers are walking away angry.
In this episode, we unpack the growing tension between…
Are There Too Many Managers?
Apr 07, 2026
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for…
Is Outer Space for Everyone?
Mar 31, 2026
Space exploration used to be reserved for governments and elite astronauts only. Today, commercial launches, private space stations, and civilian missions are raising questions about opening up space…
