#430 How to Write Ads That Sell
Aug 23, 2026
Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20…
Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen
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#429 Bob Dylan's Autobiography
Aug 16, 2026
What I learned from rereading Bob Dylan's autobiography.
Made possible by:
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#428 How Claude Shannon Worked
Aug 09, 2026
Claude Shannon changed your life and you probably don't even know it. Claude is the father of information theory. He transformed information into bits and created the intellectual foundation for…
Ramp sponsor read, Applovin sponsor read
#427 How Raymond Plank Built a $50 Billion Oil Company
Aug 01, 2026
Raymond Plank founded Apache Corporation with just $250,000 in 1954. 50 years later his company was worth $50 billion.
This episode examines the life and entrepreneurial philosophy of Raymond Plank…
#426 How Obsession Built Christopher Nolan
Jul 26, 2026
Obsession is the engine of Nolan’s career. This episode examines Christopher Nolan’s life, working methods, and philosophy through The Nolan Variations by Tom Shone.
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#425 The Merchant Bankers
Jul 19, 2026
This episode discusses Joseph Wechsberg’s 1966 book, The Merchant Bankers. Rather than recounting the histories of families like the Rothschilds, Barings, Hambros, Warburgs, and Lehman…
#424 Peter Thiel on How to Build a Creative Monopoly
Jul 10, 2026
What I learned from reading Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters (for the 3rd or 4th time)
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#423 Soichiro Honda
Jun 28, 2026
What I learned from reading Honda: The Man and His Machines by Sol Sanders.
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Vanta…
#422 Joseph Pulitzer
Jun 20, 2026
What I learned from reading Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris.
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Vanta…
#421 Jony Ive
Jun 10, 2026
What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.
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Vanta…
#420 Steve Jobs In Exile
Jun 04, 2026
What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain.
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Axon by…
#419 Kelly Johnson: Skunk Works
May 16, 2026
Kelly Johnson’s “14 Points” read like a SpaceX operations manual — 60 years before SpaceX was founded. Kelly Johnson created Skunk Works, which he defined as: “A concentration of a few good people…
#418 Phil Knight: Founder of Nike
May 07, 2026
What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike for the 3rd or 4th time.
Made possible by:
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Axon by Applovin…
#417 Arnold Schwarzenegger
Apr 19, 2026
What I learned from reading Arnold: The Education of a Bodybuilder by Arnold Schwarzenegger.
Made possible by:
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Vanta…
#416 The Relentless Missionary Creating AGI: Demis Hassabis
Apr 01, 2026
This episode is about a once-in-a-generation mind working on what may be the most important problem in history. Based on the new book The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for…
#415 How Elon Thinks
Mar 24, 2026
My friend Eric Jorgenson spent years—and thousands of hours—studying Elon Musk. Eric read everything Elon has written, read everything written about Elon, and watched every interview Elon's given. He…
#414 How SpaceX Works
Mar 08, 2026
SpaceX is one of the most dominant companies on the planet and their performance gap just keeps getting bigger. In 2025, SpaceX launched more mass to orbit than every other provider on Earth…
#413 How To Run Down A Dream
Mar 03, 2026
Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley has been one of the most valuable talks I've heard. For years I have been using ideas from that talk to build this…
#412 How Roger Federer Works
Feb 19, 2026
What I learned from reading The Master: The Long Run and Beautiful Game of Roger Federer by Chris Clarey.
Episode sponsors:
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#411 Tortured Into Greatness: The Life of Andre Agassi
Feb 04, 2026
Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to…
#410 Excellent Advice for Living
Jan 25, 2026
On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an…
The Singular Life of Rick Rubin
Jan 16, 2026
There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading Rick Rubin: In The…
#409 The Creative Genius of Rick Rubin
Jan 08, 2026
"I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin. This episode is what I learned from reading The Creative…
#408 How to Make a Few MORE Billion Dollars: Brad Jacobs
Dec 29, 2025
In 2024 Brad Jacobs wrote the book How to Make a Few Billion Dollars.
In the book Brad explains how he built 8 separate billion dollar companies and other lessons from his 40+ year career as an…
The Life of Jesus
Dec 25, 2025
The Life of Jesus as told in the book Jesus: A Biography of a Believer by Paul Johnson.
This episode was originally published on Christmas Eve 2023.
#407 Bruce Springsteen Repairs the Hole in Himself
Dec 14, 2025
A viciously unhappy childhood causes Bruce Springsteen to retreat into work in an extreme way as he searches for success (and control). He channels his pain into focus and drive and gets everything…
#406 Christian von Koenigsegg
Dec 03, 2025
Christian von Koenigsegg is unapologetically in the pursuit of greatness. Koenigsegg builds some of the fastest and most expensive cars on Earth, has a cult-like following, and relentlessly seeks…
Red Bull's Billionaire Maniac Founder
Nov 25, 2025
I'm reposting one of my favorite founder stories. If you listened to this first time I recommend listening again. If you missed this before, you're about to hear one of the wildest founder stories of…
#405 How Rockefeller Worked
Nov 17, 2025
This episode covers the insanely valuable company-building principles of John D. Rockefeller—and nothing else.
I spent over 40 hours reading (and rereading) this obscure biography of Rockefeller…
My conversation with Todd Graves
Nov 09, 2025
Todd Graves is one of my favorite living founders. He owns over 90% of Raising Canes — a business that is worth at least $20 billion. Todd's maxim is "Do one thing and do it better than anyone else."…