Embracing Marketing Mistakes — Análise de anúncios do podcast
7 episódios analisados
2 min ads · 7% do episódio são anúncios
1.9 anúncios/episódio
Principais patrocinadores: End of show credits/listener appeal, Self-promo – Prohibition PR webinars, Self-promo – Prohibition PR sponsorship read
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage.If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
PodSkip has analyzed 7 episodes of Embracing Marketing Mistakes, averaging 1.9 ads per episode (7% of runtime).
EP 125: The PR Launch That Cleared The Building
Aug 25, 2026
A CIPR fellow with nearly six decades in PR says the industry still protects itself from its own scandals. In this episode, Robert Minton-Taylor, a CIPR fellow recognised at the institute's 70th…
2 ads · 2 min · 0% ads
EP 124: He Built His Own AI Company Then Shut It Down
Aug 18, 2026
A toxic hire nearly cost him his agency. Then he made a similar mistake again, this time trying to build his own AI instead of renting one. In this episode, Roger Hurni, founder and Chief Brand…
2 ads · 2 min · 0% ads
EP 123: Why I Recommended the Man Who Fired Me - John O'Keeffe
Aug 11, 2026
He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owned the same week. In this episode, John O'Keeffe…
2 ads · 2 min · 0% ads
EP 122: The Sales Funnel Is a Hundred Years Old and Wrong
Aug 04, 2026
KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them. In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had…
2 ads · 2 min · 0% ads
EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
Jul 28, 2026
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic…
EP 120: We Fired 30 People and Nothing Changed
Jul 21, 2026
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all. In this episode, Hector Hughes explains why a year…
EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'
Jul 14, 2026
Rand Fishkin built Moz into the biggest name in SEO. Then he raised $30 million in venture capital and watched it nearly break him. In this episode, Rand explains why raising venture capital was his…
EP 118: This One Habit Cost Me 100 Million YouTube Views
Jul 07, 2026
A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air. Leroy te Braak works with creators and brands…
2 ads · 3 min · 0% ads
From Petrified Wood to Pints Social Proof Gone Wrong
Jul 02, 2026
Behavioural science meets marketing mishaps back in episode 46 with Phill Agnew. As a specialist in testing what really works in ads, Phill exposes how well intentioned campaigns often push audiences…
1 ads · 1 min · 0% ads
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
Jun 30, 2026
Most companies have bought AI. Hardly any are actually using it properly inside their teams. In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI…
2 ads · 2 min · 0% ads
How a Transparency Slip Sparked a PR Firestorm
Jun 25, 2026
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What…
EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
Jun 23, 2026
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy. This episode breaks down the biggest mistake in modern…
The Hangover That Landed Us A Major Client
Jun 18, 2026
Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This…
EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
Jun 16, 2026
He handed AI a full marketing project… and it came back finished in 30 minutes. What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better…
EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
Jun 09, 2026
A finance worker joins a Zoom call with their CFO and colleagues. Everything looks and sounds real. They transfer $25 million. Every person on that call was fake. AI misinformation has moved from…
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
Jun 04, 2026
Cory Koryczan opens up about the career mistake that nearly broke her. Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until…
EP 113: Why Most CMOs Fail at Brand Strategy
Jun 02, 2026
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy…
I Took A Team To Paris And Discovered The Brief Was In Spam
May 28, 2026
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed…
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
May 26, 2026
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds. In…
The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
May 21, 2026
In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his…
EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
May 19, 2026
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes. In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned…
The Disappearing Pitch: How a Magician Cost Us the Client
May 14, 2026
When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. The plan? A magician disguised as a team member, ready to wow…
EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
May 12, 2026
Most creative directors are never told what their job actually is. That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies. In this episode of…
Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
May 07, 2026
David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake. By turning his finance channel into a jumble of…
EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
May 05, 2026
Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about. Across 18 years at Bettys and Taylors of Harrogate, Dom helped turn…
The Expensive Mistake of Starting a Shop You Don’t Believe In
Apr 30, 2026
What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop…
EP 108: Why 95% Of Buying Happens On Autopilot
Apr 28, 2026
Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot, driven by subconscious shortcuts rather than logic. In this…
The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
Apr 23, 2026
Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues…
EP 107: Award-winning ads stopped driving growth says Steve Harrison
Apr 21, 2026
Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in…
What Losing a £10K Tape Taught This BBC Journalist
Apr 16, 2026
Veteran tech journalist Spencer doesn’t hold back in this refreshingly honest episode filled with media mishaps and marketing missteps. From confidently predicting the iPad would never take off to…